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Chair Genschow Group | Sozialpsychologie: Social Cognition

Prof. Dr. Oliver Genschow

Phone +49-221-470-1524
Fax +49-221-470-1216
AddressRichard-Strauss-Str. 2, 50931 Köln | Germany

Room 2.A12
Office hours by appointment

Research interests

Mimicry & automatic imitation • Anticipative processes • Social cognition • Implicit measures • Consumer behavior


Peer-reviewed journals

  • Genschow, O., Westfal, M., Crusius, J., Bartosch, L., Feikes, K. I., Pallasch, N., & Wozniak, M. (2021). Does social psychology persist over half a century? A direct replication of Cialdini et al.’s (1975) classic door-in-the-face technique. Journal of Personality and Social Psychology. 120(2), e1–e7. [preprint] [data and materials on OSF]

  • Fini, C., Verbeke, P., Sieber, S., Moors, A., Brass, M., & Genschow, O. (2020). The influence of threat on perceived spatial distance to out-group members. Psychological Research, 84, 757-764.

  • Hütter, M., & Genschow, O. (2020). What is learned in approach-avoidance tasks? On the scope and generalizability of approach-avoidance effects. Journal of Experimental Psychology: General, 149, 1460-1476.

  • Landy, J. F., Jia, M. (L.), Ding, I. L., Viganola, D., Tierney, W., ... Genschow, O., ... Uhlmann, E. L. (2020). Crowdsourcing hypothesis tests: Making transparent how design choices shape research results. Psychological Bulletin, 146(5), 451–479.

  • Cracco, E., Bardi, L., Desmet, C., Genschow, O., Rigoni, D., De Coster, L., … Brass, M. (2018). Automatic imitation: A meta-analysis. Psychological Bulletin, 144, 453–500.

  • Genschow, O., & Brass, M. (2015). The predictive chameleon: Evidence for anticipated social action. Journal of Experimental Psychology: Human Perception and Performance, 41, 265–268.

  • Genschow, O., Noll, T., Wänke, M., & Gersbach, R. (2015). Does Baker-Miller pink reduce aggression in prison detention cells? A critical empirical examination. Psychology, Crime & Law, 21, 482–489.

  • Reutner, L., Genschow, O., & Wänke, M. (2015). The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption. Food Quality and Preference, 44, 172–178.

  • Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40, 904–907.

  • Genschow, O., Florack, A., Chib, V. S., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (product) stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298–315.

  • Genschow, O., Florack, A., & Wänke, M. (2013). The power of movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142, 763–773.

  • Vogel, T., & Genschow, O. (2013). When do chronic differences in self-regulation count? Regulatory focus effects in easy and difficult soccer tasks. Journal of Sport & Exercise Psychology, 35, 216–220.

Popular scientific magazines

  • Crusius, J. & Genschow, O. (2018). "Wir sind bereit, voranzuschreiten!" Ein Interview mit Daniel Lakens und Klaus Fiedler über die aktuellen Herausforderungen in der psychologischen Forschung. In-Mind.  [full text]

  • Genschow, O., & Crusius, J. (2018). "We are ready to move!" An interview with Daniel Lakens and Klaus Fiedler on the current challenges in the field of psychological research. In-Mind.  [full text]

  • Genschow, O. (2013). Nachahmen macht Freu(n)de [Imitation makes friends]. In-Mind.  [full text]

  • Florack, A., & Genschow, O. (2010). Soziale Chamäleons [Social chameleons]. Gehirn&Geist, 4, 20–25.

Book chapters and other contributions

  • Florack, A., Genschow, O., & Palchu, J. (forthcoming). Implizite Markenführung [Implicit market leadership]. In A. Schimansky (Ed.), Der Wert der Marke. Markenbewertungsverfahren für ein erfolgreiches Markenmanagement. München, Germany: Vahlen.

  • Wänke, M., Reutner, L., & Genschow, O. (forthcoming). Der Konsument [The consumer]. In L. Werth (Ed.), Wirtschaftspsychologie. Heidelberg, Germany: Springer.

  • Genschow, O. (2012). Color, athletes, snacks and spiders: How individuals respond to environmental cues. University of Mannheim, Mannheim, Germany.

  • Ineichen, S., Florack, A., & Genschow, O. (2009). The influence of observed body movements on consumer behavior. In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 997–998). Duluth, MN: Association for Consumer Research.

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Academic distinctions

  • DFG research unit FOR 2150 Relativity in social cognition Principal Investigator of Project 7 (P7, Co-PI: Jan Crusius) The influence of comparison processes on movement and effector compatibility effects (GE 3040/2-1), 2018
  • Junior Start-Up Grant The Influence of Being Imitated on Similarity Testing, awarded by C-SEB, University of Cologne, 2018-2019
  • Seedcorn Grant Observed imitation and perceived dominance (together with Hans Alves), awarded by C-SEB, University of Cologne, 2017
  • Visitor Grant for a Research stay at the University of California San Diego, awarded by C-SEB, University of Cologne, 2017
  • Service to the Field Award of the Society for Personality and Social Psychology (SPSP) for excellence in science journalism, allocated to the In-Mind Magazine, 2017
  • The role of anticipative processes in social behavior (PZOOP1_168007 / 1), Ambizione Grant of the Swiss National Foundation (SNF), allocated to O. Genschow, 2016
  • Anticipated Action (BOF.PDO.2014.0011.01), Grant of the Special Research Fund (BOF) of Ghent University (Belgium) allocated to O. Genschow, 2014
  • Teaching award from the Department of Psychology of the University of Mannheim for the best taught Bachelor Seminar, 2013
  • Teaching award from the Department of Psychology of the University of Mannheim for the best taught Bachelor Seminar, 2012
  • Travel Grant from the Society for Personality and Social Psychology (SPSP), 2012
  • Editor in chief of the In-Mind Magazin (

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