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Chair Genschow Group | Sozialpsychologie: Social Cognition

Jun.-Prof. Dr. Oliver Genschow

Phone +49-221-470-1524
Fax +49-221-470-1216

AddressRichard-Strauss-Str. 2, 50931 Köln | Germany

Room 2.A12
Office hours by appointment

Research interests

Mimicry & automatic imitation • Anticipative processes • Social cognition • Implicit measures • Consumer behavior


Peer-reviewed journals

  • Cracco, E., Genschow, O., Radkova, I., & Brass, M. (in press). Automatic imitation of pro- and antisocial gestures: Is implicit social behavior censored? Cognition.
  • Genschow, O., Rigoni, D., & Brass, M. (in press). Belief in free will affects causal attributions when judging others' behavior. Proceedings of the National Academy of Sciences.
  • Genschow, O., Demanet, J., Hersche, L., & Brass, M. (2017). An empirical comparison of different implicit measures to predict consumer choice. PLoS ONE, 12, e0183937. doi:10.1371/journal.pone.0183937
  • Genschow, O., van Den Bossche, S., Cracco, E., Bardi, L., Rigoni, D., & Brass, M. (2017). Mimicry and automatic imitation are not correlated. PLoS ONE, 12, e0183784. doi:10.1371/journal.pone.0183784
  • Genschow, O., & Schindler, S. (2016). The influence of group membership on cross-contextual imitation. Psychonomic Bulletin & Review, 23, 1257–1265. doi:10.3758/s13423-015-0983-4
  • Genschow, O., & Brass, M. (2015). The predictive chameleon: Evidence for anticipated social action. Journal of Experimental Psychology: Human Perception and Performance, 41, 265–268. doi:10.1037/xhp0000035
  • Genschow, O., Noll, T., Wänke, M., & Gersbach, R. (2015). Does Baker-Miller pink reduce aggression in prison detention cells? A critical empirical examination. Psychology, Crime & Law, 21, 482–489. doi:10.1080/1068316X.2014.989172
  • Reutner, L., Genschow, O., & Wänke, M. (2015). The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption. Food Quality and Preference, 44, 172–178. doi:10.1016/j.foodqual.2015.04.016
  • Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40, 904–907. doi:10.1037/a0035430
  • Genschow, O., Florack, A., & Wänke, M. (2014). Recognition and approach responses toward threatening objects. Social Psychology, 45, 86–92. doi:10.1027/1864-9335/a000163
  • Genschow, O., Florack, A., Chib, V. S., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (product) stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298–315. doi:10.1080/01973533.2013.785399
  • Genschow, O., Florack, A., & Wänke, M. (2013). The power of movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 142, 763–773. doi:10.1037/a0029795
  • Vogel, T., & Genschow, O. (2013). When do chronic differences in self-regulation count? Regulatory focus effects in easy and difficult soccer tasks. Journal of Sport & Exercise Psychology, 35, 216–220.
  • Genschow*, O., Reutner*, L., & Wänke, M. (2012). The color red reduces snack food and soft drink intake. Appetite, 58, 699–702. doi:10.1016/j.appet.2011.12.023* shared first authorship

Popular scientific magazines

  • Genschow, O. (2013). Nachahmen macht Freu(n)de [Imitation makes friends]. In-Mind.  [full text]
  • Florack, A., & Genschow, O. (2010). Soziale Chamäleons [Social chameleons]. Gehirn&Geist, 4, 20–25.

Book chapters and other contributions

  • Florack, A., Genschow, O., & Palchu, J. (forthcoming). Implizite Markenführung [Implicit market leadership]. In A. Schimansky (Ed.), Der Wert der Marke. Markenbewertungsverfahren für ein erfolgreiches Markenmanagement. München, Germany: Vahlen.
  • Wänke, M., Reutner, L., & Genschow, O. (forthcoming). Der Konsument [The consumer]. In L. Werth (Ed.), Wirtschaftspsychologie. Heidelberg, Germany: Springer.
  • Genschow, O. (2012). Color, athletes, snacks and spiders: How individuals respond to environmental cues. University of Mannheim, Mannheim, Germany.
  • Ineichen, S., Florack, A., & Genschow, O. (2009). The influence of observed body movements on consumer behavior. In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 997–998). Duluth, MN: Association for Consumer Research.

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Academic distinctions

  • Seedcorn Grant Observed imitation and perceived dominance (together with Hans Alves), awarded by C-SEB, University of Cologne, 2017
  • Service to the Field Award of the Society for Personality and Social Psychology (SPSP) for excellence in science journalism, allocated to the In-Mind Magazine, 2017
  • The role of anticipative processes in social behavior (PZOOP1_168007 / 1), Ambizione Grant of the Swiss National Foundation (SNF), allocated to O. Genschow, 2016
  • Anticipated Action (BOF.PDO.2014.0011.01), Grant of the Special Research Fund (BOF) of Ghent University (Belgium) allocated to O. Genschow, 2014
  • Teaching award from the Department of Psychology of the University of Mannheim for the best taught Bachelor Seminar, 2013
  • Teaching award from the Department of Psychology of the University of Mannheim for the best taught Bachelor Seminar, 2012
  • Travel Grant from the Society for Personality and Social Psychology (SPSP), 2012
  • Editor in chief of the In-Mind Magazin (

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